Communication for the Paranit brand

The agency's task was to create a new Paranit brand website and to prepare a digital campaign that would drive traffic to it.

The Paranit brand, a manufacturer of anti-lice formulations, along with the agency ASAP & ASAP, prepared a digital campaign that fits into the context of „Back to school”, though it does not necessarily touch upon a pleasant aspect of this return.

Communication focuses on two ways of dealing with the product, but it is also extended to an educational context, in the form of a knowledge base. Everything is combined with a pleasant graphic language, which uses the colors of the brand, enriched with a child hero, funny illustrations and animated elements on the website.

ASAP & ASAP Communication is responsible for the concept of digital campaign, creation and production of the website and also purchase of media.

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