Integrated campaign for Roche DC

ASAP&ASAP Communication was responsible for strategy, creation and production of the campaign and sales support materials.

Roche Diabetes Care introduced to the market a product that supports diabetes treatment: glucometer Accu-Chek Instant which is linked with mySugr app in PRO version.

Wirelessly connected with app glucometer is aimed at people with type 1 diabetes, which significantly improves conditions of living with this disease. Product is directed at representants of millennials group who struggle with diabetes.

Before implementing the product there was a complex analysis of potential target group analysis among with communication strategy and tool strategy. ASAP&ASAP Communication agency focused on communication based on ease of living and control over diabetes, with the use of claim „Ogarnij cukrzycę!” (eng. “Deal with diabetes!”). A digital spot, Internet website, tutorial animations for doctors and patients, BTL materials, digital campaign and social media channel communication have been created for the sake of campaign.